01
Before and after
13 to 33 conversations reached a third message (Meta API, May 20 to 26 compared with May 27 to June 2, 2026).
Started conversations
41 to 43
People who replied
22 to 38
Conversations reaching a third message
13 to 33
Ad spend
Before
$177.46
After
$177.50
Ad spend was $177.46 before and $177.50 after. Bars drawn to scale.
Period and source
May 20 to 26, 2026, compared with May 27 to June 2, 2026. The Instagram DM assistant was added in the second week.
- Source
- Meta API campaign data for the two periods
- Dec 2025 to Jan 2026
- $1,512 in ads → $13.6k earned, per the artist
What this counts
This compares message depth before and after the Instagram DM assistant started. The figures describe those periods and do not show what caused the change. A new ad also joined the campaign in the second week.
